Dogecoin logo will be featured on the jerseys of Premier League soccer team Watford F.C this season, according to British sports outlet, The Athletic.

All three Watford jerseys will feature the Dogecoin logo after stake.com, a crypto casino and sports betting site, the club shirt sponsor has paid for the appearance of the meme coin logo on the shirt.

Per reports from  The Athletic, Watford’s previous sleeve partnership with Bitcoin fetched it around £700,000 ($970,500). Now Dogecoin will take over that appearance on the jersey.

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Towards further promoting Doge, Stake.com would give away 10 million DOGE (worth $2 million) with the partnership.

Before now, Doge has never appeared in high-profile sports events in Britain. However, Shib inu has been seen in sports stadiums in the country.

However, Doge fans in the past have sponsored athletes and sports events several times since 2014, when Dogecoin holders coordinated on Reddit to sponsor NASCAR driver Josh Wise and sponsored Jamaica’s Winter Olympics bobsled team.

Doge price surge after Watford news

Following report of Watford wearing the Doge logo, the coin hit a  trading volume of $5.6 billion according to FTX exchange. The meme coin traded at $0.319 and is up 3.69% for the day. The seventh most valuable crypto market cap is also now above $40 billion.

Previously in the year,  the meme-inspired altcoin saw serious growth. It resulted in an all-time high of $0.74 in May for Doge. Social media activities of high-profile figures such as Elon Musk and Mark Cuban contributed to this. After that ATH, the token suffered something of a fall from grace, tumbling down to $0.38 in a matter of days and failing to gain any similar ground since.

 Beyond Dogecoin, Watford to unveil more crypto project

In an interview, Spencer Field, a Watford F.C. spokesperson, said that there are several ongoing cryptocurrency discussions on the Watford F.C. forum.

He notes, however, that the only evidence of that is Watford fans shilling EOS on a Watford F.C. cryptocurrency thread three years earlier.

Reports have it that after the partnership with Stake.com was announced on July 22, the payment would be made in Dogecoin.

The world of sports has not been left behind as far as crypto adoption is concerned. Beyond crypto adoption, there has been landmark adoption of other digital technology by sports clubs, especially Non-Fungible Tokens (NFTs).

Dogecoin’s Watford sponsorship is also not the first crypto partnership in football, as Watford already wears the Bitcoin logo and would continue with Doge’s logo henceforth. In May, Crypto.com revealed that they had become an official sponsor for the Italian Lega Serie A.

Their partnership was with the Italian football league by sponsoring the Coppa Italia final on May 19 between Atalanta and Juventus.

The platform has since formed other sporting deals outside of football, including Formula One and the Ultimate Fighting Championship.